Want to establish your presence online? We recommend that you begin domain acquisition procedures even before you begin building your site. It may require domain name research, domain name tracking or brainstorming for plausible names. Give your domain name acquisition the importance it deserves because it’s your home online. It’s where your customers and prospects can learn more about you, or purchase your products or services. And today, with everything from salad dressing to pantyhose available online, your web address is as important as your mailing address. It adds credibility, and if done right, levels the playing field for small businesses around the world.