Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. How you approach each social network relies heavily on the success rate of the campaign.
Social media marketing is, easily and decisively, the best way for any business to raise awareness and increase interest in their products or services. I’ve been able to successfully start dozens of new businesses – and scale already-existing businesses, thanks to social media.
Here’s why social media is so powerful: because it’s so pervasive in our everyday lives, and will continue to influence how people behave as time goes on. Not a day goes by where you, or someone around you, doesn’t check their social media. As a business owner, this is a powerful concept.
Unfortunately… MOST BUSINESSES FAIL AT SOCIAL MEDIA MARKETING
For most businesses, keeping up to date on social media marketing takes too much time. Since time is a valuable asset for a business, social media marketing is often ignored.
Here’s the good news: this failure for businesses is an opportunity for you. Businesses today will gladly pay thousands per month to have someone else manage their social media marketing.