Social Media Management
Not all platforms are created equal and your audience may not be on every network. Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest all have very different audiences. They may overlap, but reaching an audience via YouTube is very different than reaching them via Pinterest.
Social Media Content
We begin by identifying your audience and defining your goals to discover what type of content is resonating with your customer base. Engaging content is at the heart of effective social media. From copywriting to memes to videos, your content needs to connect with your followers.
Consistency is also a top priority. We work with you to develop a content calendar that helps you maintain the posting frequency demanded by your audience.
Social Media Engagement
Social media is meant to be social. As the list of followers and likes grows it is your interactions with your audience that strengthens the relationship. Social listening and responding properly to comments and questions will separate your business from the pack. Your social networks have become the new front line of customer service and dealing with comments and reviews, whether they are positive or negative have a great deal of impact on your reputation and your brand.
Social Media Advertising
Advertising on the social platforms are becoming more important by the day. Social networks such as Facebook are increasingly becoming “Pay to Play” for businesses as posts from business pages will no longer rank as highly as posts from personal pages.
Creating cost effective for highly targeted audiences are now one of the best options for reaching your audience.
Social Media Analytics
Monitoring and measuring the progress of your campaigns is the next step of your social media management program. This will allow you to improve on what works and learn from what doesn’t. This continual evaluation will shed light on the cost effectiveness and ROI of your program.
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”
Seth Godin, sethgodin.com
Brand Design & Strategy
The strategy behind your brand sets the course of your company’s journey. Your brand is your true North.
Social Media Management
Not all platforms are created equal and your audience and prospective customers may not be on every network.
Gaining insights into your audience plays a key role in validating the effectiveness of your brand.
Search Engine Optimization
The goal of SEO is to be in the search engine results for topics that are important to your audience.
Copywriting delivers the message of your products and services persuades readers to become customers.
We will train your staff to use the business tools we create to make everyday of your day to day a success. Don’t worry, we have you covered!
Your company’s website is often one of the first places a potential customer interacts with your brand.
A successful email campaign is one that inspires your readers and customers to take action.