Far too often the social media presence is left in the hands of the “young person at the front desk” but as with developing a proper brand strategy and design, the management of your social presence begins with the strategy and knowing where you should be present.
Not all platforms are created equal and your audience may not be on every network. Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest all have very different audiences. They may overlap, but reaching an audience via YouTube is very different than reaching them via Pinterest.
Social Media Content
We begin by identifying your audience and defining your goals to discover what type of content is resonating with your customer base. Engaging content is at the heart of effective social media. From copywriting to memes to videos, your content needs to connect with your followers.
Consistency is also a top priority. We work with you to develop a content calendar that helps you maintain the posting frequency demanded by your audience.
Social Media Engagement
Social media is meant to be social. As the list of followers and likes grows it is your interactions with your audience that strengthens the relationship. Social listening and responding properly to comments and questions will separate your business from the pack. Your social networks have become the new front line of customer service and dealing with comments and reviews, whether they are positive or negative have a great deal of impact on your reputation and your brand.
Social Media Advertising
Advertising on the social platforms are becoming more important by the day. Social networks such as Facebook are increasingly becoming “Pay to Play” for businesses as posts from business pages will no longer rank as highly as posts from personal pages.
Creating cost effective for highly targeted audiences are now one of the best options for reaching your audience.
Social Media Analytics
Monitoring and measuring the progress of your campaigns is the next step of your social media management program. This will allow you to improve on what works and learn from what doesn’t. This continual evaluation will shed light on the cost effectiveness and ROI of your program.
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”
Seth Godin, sethgodin.com