The design and strategy behind your brand sets the course of your company’s journey. Once the brand strategy is in place, no matter how you scale and evolve, all future decisions are based on staying true to your brand. Your brand is your true North.
The quality of your products, the expectations of the market, the relevance of your organization, and how your company will interact with its community begin with the brand strategy.
Together we will identify what makes you unique in the marketplace and expand upon that until we develop a brand that expresses the essence and tone of your company. We delve into your audience and identify how best to serve them. We’ll discover what resonates with them and how to reach them.
We deploy this strategy to grow customers into an audience and an audience into a tribe.
The aesthetics of your brand are equally important. The look and feel of your brand must not only be creative and attractive, it must represent and project the company’s essence. Design elements must maintain consistency across all platforms and media. Your brand must be instantly recognizable and set the tone of your company.
We guide the process of directing how the market perceives you. You want to have the confidence that your brand will speak for you, before you ever enter the room.
Maintaining the Brand
Acting upon the strategy is key to growing and strengthening your brand. Consistency through copywriting, website development and social media management all play a part in maintaining your brand. It is not enough to “set it and forget it.” You must continue to analyze your audience, maintain your footing in the search engines and nurture your tribe with appropriate email marketing systems that continually add value to your community.
“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” – Geoffrey Zakarian: Chef, Restaurateur