The art and science of writing words to convince prospective customers to take action is copywriting. This element of your marketing is woven through, your website development, SEO, and of course your social media and email marketing. Strong copywriting delivers the message of your products and services persuades readers to become customers.
Expressing your unique selling propositions can be challenging but a customer-centric statement that communicates exactly what you offer and the value that you provide will pay countless dividends.
The true secret to this narrative is not discussing your business but that of your customer. Applying the data gathered through your audience analysis, allows you to address the specific pain points that your customer base is experiencing and illustrating for them the benefits of your proposed solutions. Anticipating the needs of your clients and prospects allows them to find you when they begin to search.
When done correctly, blogging can be a great way to communicate with your audience. It is also a positive effect on your SEO, however one of the reasons why blogs fail is due to lack of consistency. Maintaining a production and posting schedule is important, but sometimes this is out of scope for a small to mid-size business. This is when employing a copywriting service you can trust becomes a worthwhile investment. A copywriter speaks with the voice of the company and that voice must be constant across all of the platforms and different media it is connected to.
Selling with Copy
Persuasive copy comes in many forms. Website content, sell sheets, posters, flyers and emails are just a few. Sharing positive past results through a case study or infographic can make the difference in a decision making process.
“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna Wiebe